How to Turn an Idea into a Business without an Investment

Erika Chaudhary
5 min readSep 21, 2018

You’ve got an idea for a business?

Do it!

Most people dream about what they are going to do. Most people will have discussions with their friends, colleagues, partners and so on. This conversation is part of almost every social occasion. But, an idea always stays an idea. It never actually becomes a business or even a failed business. Why?

Because we build problems rather than doing something we want.

What’s fascinating to me is we live in an age where anyone can create a business; anyone can come up with anything they want to do and make money. We live in an age where we are bombarded with messages of ‘become a millionaire in 3 months’ or ‘Earn cash easily’. We become obsessed in getting things fast.

When we don’t get the results we want in 3 months, we then go to a coaching programmes, where they teach you how to get your ROI (return on investment). We end up in a vicious circle of chasing a dream business and never actually doing a business. We then think we need something in order to create what we want.

We all have access to knowledge. We have the means to create an idea into a business! If you’ve got a laptop you’ve got a means! In the old days (not so long ago) people would just start selling stuff in the markets without having anything apart from a product. All you need to do in order to create a business is start doing it.

If you’ve got a viable business idea why isn’t it out there? I often hear an answer “I need developers to do my app” or “I need an investment” or “I am just preparing for my pitch now and then think of a company later” and so on. This all sounds like an excuse to me not to create your idea into a business. Since when do we need something else to create an idea into a business?

I have worked for a tech start-up. In a start-up I was taught to believe we need money to create a better tech product. However, shouldn’t we develop a great product to start with so the next developing stage covers what we’ve sold? If you are smart you will cover your costs by your own products and create growth. Why would you ask for an investment?



Erika Chaudhary

I am a writer who learned to code! I write about personal experiences within a humanist and global context. Find me on Twitter & Instagram @erikachaudhary